The latest ABC audit figures (June 2010) reveal Trader’s industry titles all maintaining leading positions, showing once again demand remains strong for print products despite tough trading conditions.
ACP Trader Industry Magazines |
Audited Monthly Sales |
Deal on Wheels |
22,237 |
Farms and Farm Machinery |
11,286 |
Earthmovers and Excavators |
9,772 |
Just Trucks & Heavy Equipment |
14,164 |
Earthmover & Civil Contractor |
DOES NOT ABC AUDIT |
Earthmoving Equipment Review magazine |
DOES NOT ABC AUDIT |
Truckin Life |
DOES NOT AUDIT |
The only other audited consumer industry title, Just Trucks & Heavy Equipment, declined 1% in copy sales. Deals on Wheels now sells 57% more copies than Just Trucks & Heavy Equipment.
CEO Keith Falconer commented, “Print is still the preferred medium for business-decision-makers in the transport, earthmoving and farming industries – and Trader continues to invest in big book sizes, improved production values and added value at the newsstand”.
“We also continue to support the industries we operate in. Trader can be found at every major industry event on the calendar”.
For any further information please contact:
Deals on Wheels Jacky Acton jacton@acpmagazines.com.au
Tel: (07) 3166 2307
Farms & Farm Machinery Asanka Gurisinha asanka.gurusinha@traderclassifieds.com.au
Earthmovers & Excavators Tel: (03) 9567 4142
Market Research Analyst Laura Romero laura.romero@traderclassifieds.com.au
About the ABC: The ABC audit process verifies the paid circulation per issue of a publication in a defined audit period. The Audit Bureau of Circulations (ABC), formed in 1932, has been serving the media industry through the auditing of print circulation, allowing publishers of newspapers and magazines to report their verified paid sales. A not-for-profit industry organisation, the ABC is governed by an Executive Committee and General Committee elected from the membership on an